Fullpath

FullPath offers FCA dealers a tech-integrated digital ad platform to publish, optimize, test, and monitor search (SEM), paid social, and display ads. This digital-forward platform integrates with inventory and incentive data to keep ads up to date in real-time. FullPath uniquely integrates with FCA ORE data at an API level to provide real time incentive data, and can be used by both ORE and non-ORE FCA dealerships. With FullPath, dealers will streamline their advertising efforts with website and OEM data automatically and at any scale. Benefits include: VIN-level ads and landing pages; customized pricing and incentive data; endless combinations of ads and keywords; highly targeted, streamlined, on-site lead generation; and expert account management support staff.